ABSTRACT
This chapter explores the role public relations plays in popular culture through meaning making and how notions of popularity play out in the contexts of popular, promotional and participatory cultures. Our interest in popular culture is how its concern with the everyday and its entanglement with consumption and production also offers the potential for creative resistance and social transformation. We argue that studying the intersection of public relations and popular culture enables a stronger understanding of power and public relations in contemporary culture and, therefore, of the ways public relations might advance social, cultural and environmental justice.
