ABSTRACT
This chapter offers a feminist perspective on the construction of meanings in relation to the public relations occupation, by investigating socially mediated representations of the female practitioner through a corporeal lens. It illuminates a little discussed aspect of the professional identity of public relations: that of the body and the challenges for practitioners in negotiating gendered professional norms in terms of having ‘the right look’ to ensure occupational fit. While the practitioners represented work primarily in consumer and lifestyle consultancy sectors, they nevertheless illustrate how the mediated body is commodified and closely linked with both entrepreneurship and employability.
