ABSTRACT
This chapter analyses how protest music functions as transformative public relations, drawing on an environmental humanities framework. It critiques environmental protest songs in line with the concepts of the nature-culture divide, mastery over nature and multispecies relations. From a public relations perspective, these songs are generative modes of protests that expand understanding and knowledge. They are affective, in that they draw attention to concerns and suggest ways that issues come to matter. The chapter concludes that although protest music highlights what matters, it is unclear whether protest music mobilises action and influences social and environmental change.
