ABSTRACT
This chapter argues that the rhetoric surrounding digital technology, the binary 0 or 1 of the computer, is itself digital. It demonstrates (1) how and why the way we typically conceptualize and debate technological innovation has been organized around binary pairs that have a digital structure, (2) how this formulation can be theorized and explained by rhetorical theory, especially structuralism, and (3) how late twentieth-century innovations in poststructuralist thinking (and deconstruction in particular) provides a way to intervene in this system in order to devise new opportunities for critical thinking and acting in the twenty-first century and beyond.
