ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book demonstrates different aspects of the Israeli 2015 election as peculiar moment of transformative stability. They offer a detailed account of the campaign and analysis of the results, political identities and figures of leadership. The book also takes a closer look at the functions and roles of media and new-media during the election campaign. It offers an in-depth analysis of the current trends and developments in the usage of internet campaigns, namely the extension of social media usage beyond Facebook, the influence of web culture on campaign style and tactics, and the predominance of entertainment in e-campaigns, at the expense of ideological discourse.
