ABSTRACT
This chapter shows a way to manage the high number of business models in different stages of the portfolio. Business development is a creative process that always starts with customer needs. Those needs have to be translated into business opportunities. The process of business development could be seen in the four iterative stages. These stages are as follows: Business model identification; Creation; Initiation; and Implementation. The business model identification portfolio compares satisfaction with the importance of customer needs, and should result in a clear business potential. In the third part of Alexander Osterwalder and Yves Pigneur, the authors developed 'the business portfolio map'. In this they added an 'explore' portfolio in front of the initiation step to track business model creations focusing on 'design' versus 'test'. After initiating a business model, it should logically be further tracked with all running business models, while understanding its implementation maturity.
