ABSTRACT
This chapter presents a case study to show how a third ideology of enterprise communism can emerge from the struggle between shareholderism and stakeholderism, an ideology focused more on who appropriates the surplus than how it is distributed. It follows Richard D. Wolff and Stephen A. Resnick in seeing various management ideologies as attempts to prioritize one or another distribution of surplus value. Historical scholarship has demonstrated that the social cooperation implied by the "limited capital labor accord" of the post-World War II era was inaccurate and misleading. It created an image of a desirable golden age of capitalism that never existed and implied that this nirvana could be reconstituted through cross-class cooperation. Building a "cooperative enterprise consciousness" is a counter-hegemonic project, most likely to be potent when it emerges organically from already-existing, supportive working-class narratives.
