ABSTRACT
The main aim of this chapter is to describe the evolution of how corporations implement the Economics of Happiness to their normal functioning. The ongoing economic crisis has changed dramatically the traditional way firms allocate resources and, therefore, the previous secular established paradigm. Happiness and economics, as a new field for research, is now of pivotal interest particularly to welfare economists and psychologists, scholars of cooperation, welfare, social planning, nonprofit, corporate social responsibility, and related fields. These factors explain that private agents, consumers, and producers, replace what they consider as obsolete words such as competition, profit, individualism by the new paradigm concepts such as cooperation, social benefit, trust, and collaboration. Finally, the chapter shows how new tools and markets emerge as a consequence of this economic revolution: sharing economy, coliving, coworking, crowdfunding, transparent and open data, collaborative consumption, time banks, etc.
