ABSTRACT
ZeroLight developed the configurator for the Pagani Huayra. ZeroLight is a specialist automotive visualization developer that provides advanced real-time 3D visualization solutions to be used in physical point of sale locations, online and for creating high-fidelity media. ZeroLight solutions use an advanced form of 3D rendering called real-time 3D visualization. Customers see and interact with a live 3D scene of the product rather than pre-made images. ZeroLight specializes in solutions for the automotive industry, and so the majority of their clients and products are related to cars, or more broadly vehicles. Customers can specify personalized colors, designs, patterns, and materials, which the Italy-based design team then fulfill with custom design and implementation. Since the customer is seeing a live 3D scene of the product, the configurator offers complete freedom of view around the product. The configurator allows customers to see and even specify personalized options, such as custom designs, text, and colors.
