ABSTRACT
MyCustomizer is a Canadian company that empowers brands to engage their customers in design-your-own experiences through a photorealistic product visualization technology that lets users easily apply colors, textures, logos, pictures, text, and components. The product can be rotated to see an accurate rendering from different angles. The custom interface can be designed to match the company's branding guidelines. Beyond selecting colors, details and textures, customers can give the watch a final personal touch by adding custom text or even a signature. Once the design is completed, a summary of the user's choices is listed for review. The user can share their design on social media. For SUUNTO, MyCustomizer introduced a custom watch gallery, called "Design Gallery," in which customers can get inspiration from other designs made with the configurator and vote for their favorite watch as well as check how many votes their own has received.
