ABSTRACT
The critical approaches open new conversations for integrating arenas of mass communication, science and environmental communication, political communication, health communication, and their respective theory and research method sets—as means to interrogate issues associated with climate and sustainability communication. Combined, an interdisciplinary focus provides clear perspectives on the interconnected ways that society and mass media shape and influence climate and sustainability communication dialog and potential solutions. This chapter presents a set of articles that constitutes a good start in expanding theory-building enterprises with practical implications for better understanding of climate and sustainability communication. It considers use of social media as a medium for persuading citizens and pressuring opinion leaders for positive climate and sustainability action. Scrutiny of online bulletin boards and blogs in South Korea emphasizes urgency for even more research about nonmainstream, or noncorporate, news sources available via the Internet and social media.
