ABSTRACT
This chapter focuses on creativity in social and behavioral science. In literature, Martindale shows that novelists and poets use ever more vivid images and strong metaphors in response to pressure toward novelty. A work of science should find a knowledge niche where it copes with its forerunners while progressing by proposing refreshing changes. Pressure toward novelty is not the major constraint on science, but it is a constant one. Creativity and need for affiliation follow a positive course in two cases, Psychological Review and Journal of Applied Psychology. Increases in creativity could be associated with increases in the interest in other people, at least for what concerns the products of creativity. In a perfect world, the connection between creativity and need for affiliation in works of science might be systematic. That creativity and morals connect only in science-minded disciplines is a good enough reason to preserve a core academic role for disinterested research.
