This chapter focuses on ethnodevelopment in the context of the Quechua-speaking indigenous people. It aims to complicate precisely such a binary by focusing on outbound tourist(s) from non-Western countries engaging in ethnic tourism in other exotic tourist destinations. The chapter looks at the broader issues of commodification in ethnic tourism and their impact on ethnodevelopment. It also looks at tourism in Cuzco, pointing to the emergence and limits of ethnodevelopment in the Andean context. The indigenous men and women constitute modern representations of the performance of seemingly 'authentic' incanismo for tourists looking for 'exotic experiences – something to write home about'. The studies clearly show the positive impact of tourism on ethnic communities. However, the studies are also emphatic in pointing to the continuing commodification of the indigenous people. Although quite ignorant of the indigenous Quechua people, browsing through the internet, she had seen photographs of Quechua women in their bright regalia with llamas.