ABSTRACT
This chapter discusses key conceptual resources for thinking (Big) Data, surveillance and the database-narrative tensions at work in digital media. Thinking surveillance with and against Netflix, through and besides its fiction, obliges us to interrogate the role allocated to individuals in the shared production of data. By focusing on algorithmic surveillance in a Netflix series and through the online entertainment platform itself, the work finds itself at the crossroads of critical media studies and surveillance studies. The chapter shows how, by watching House of Cards while at the same time looking into how Netflix watches us watching it, it is possible to discover even more tropes of contemporary surveillance. House of Cards is a series produced by the United States company Netflix, which released at once all the episodes of the first season on its online platform in February 2013. The fourth season of the Netflix series House of Cards was released worldwide on 4 March 2016.
