ABSTRACT
The integrative effect of international business has been stressed in the literature on multinational companies. The expansion of multinational corporations at the expense of existing cultural enclaves destroys the regenerative base of those sectors that are caught up in the consumer economy. The kind of integration achieved at the international level by multinational corporations undermines the logico-meaningful integration in culture that provides motivation and purpose for the individual. In the literature the character of the multinational executive is projected as that of a paragon in linguistic, executive, and political skills able to deal with presidents of nations and leaders of guerrilla operations with equal finesse. The superior control in space and time that the multinational corporations enjoy in their relations with nations has made them an “expensive bargain” for the receiving countries. The multinational corporation middle managers are perhaps the most sensitive to the impact of the changes.
