ABSTRACT
Air Cargo is a rather young industry that is still trying to find it’s foothold. The players in the industry can be divided into two major groups: Carriers that have incorporated their cargo divisions employ a mix of market driven pricing, whereas the other group still considers cargo from a pure revenue stream and “cream on top ” point of view. A situation that long term will not benefit either the carriers or the customers. In order to create some kind of economy of scale and a bigger network coverage than is possible for any single carrier, alliances are being forged.
