The Compatibility of Energy Efficiency with Pleasure of Driving in a Fully Electric Vehicle

Over the past two decades there has been an increased effort in the development of environmentally friendly mobility (Åhman, 2001; Chan, 2002; Chan and Chau, 1997; Kamal, Mukai, Murata and Kawabe, 2010; Neumann, Cocron, Franke and Krems, 2010). Despite the clear advantages of electric vehicles (e.g., higher efficiency through regenerative braking, no emissions, more dynamic driving behaviour), the process of introducing electric vehicles to a broad range of drivers is so far missing.