ABSTRACT
This paper provides an empirical assessment of the effects of age and baseline health on willingness to pay (WTP) for mortality risk reductions by reporting the results of two contingent valuation surveys: one administered in Hamilton, Ontario and the other to a national sample of US residents. Respondents for both surveys were limited to persons aged 40 years and older to examine the impact of age on WTP. Using the WTP responses and those regarding respondent’s own and family health histories, we find weak support for the notion that WTP declines with age, and then, only for the oldest respondents (aged 70 or above). Furthermore, we find no support for the idea that people with chronic heart or lung conditions, or cancer, 366are willing to pay less to reduce their risk of dying than people without these illnesses. If anything, people with these illnesses are willing to pay more.
