ABSTRACT

Since December 1996, when the World Intellectual Property Organisation issued its Treaty on Copyright, a number of countries have ratified the text and implemented it in their national laws. However, introduction of the Treaty in operational contracts and practice is much slower than expected. This is due to the slow migration of ideas towards ‘all-digital’ exploitation. For example, the fact that a digital copy is as good as an original has been quite easy to accept for traditional photographers, but the additional fact that it is impossible to distinguish a digital original from its copy has taken much longer and has created a huge fear about intellectual property.