ABSTRACT
Libraries were forced to look at ways of income generation: these included sponsorship, grants, and friends of libraries, donations and joint ventures. All of these had an impact on marketing and promotion of services and again the need for libraries to take marketing seriously was highlighted. One of the obvious ways to encourage PR and marketing in libraries is to ensure that it is an integral part of professional education. However, the inclusion of this in the syllabus of departments of library and information science was piecemeal, which was very unfortunate. The Publicity and Public Relations Group worked with the Library Association in the production of promotional artwork for Library Promotion Fortnight. Health service libraries were also forced to market their value extensively in the mid-1990s as management and financing of the health service became a major political issue.
