ABSTRACT

By creating online communities that can be actively shaped by the user, consumer-driven media has given web users great freedom over what content they view, where they access it and from whom they receive it. Consumerorientated media is also an important topic for both those businesses whose target audience uses such media, and because business people have started to use some consumer-orientated services to network and get new clients online. The sites described below are, at the time of writing, some of the more popular sites.