ABSTRACT
With the web, opinions, facts, truth and lies can spread across the world as fast as a rumour or piece of gossip might have passed amongst the inhabitants of a small town 100 years ago. In the case of a town, the size would tend to limit the number of people who might receive the information, and (unless particularly exciting) the information would not pass beyond the edges of the town. With the internet, those communication barriers do not exist; the only barrier (and it is a weak one) is language. In the first part of this chapter, we will consider how to go about monitoring, enhancing and protecting your online reputation, be it your personal reputation or that of your business.
