ABSTRACT

Design Scoreboard: Development of an Approach to Comparing International Design Capabilities Dr James Moultrie and Finbarr Livesey, (University of Cambridge)

Design is increasingly becoming recognised as important to national competitiveness. Whilst there are a plethora of mechanisms to measure national performance in innovation and research and development (R&D), no such schemes exist for design. Indeed, design is often subsumed into these schemes, treated narrowly as a component of innovation of a small part of R&D. In practice, however, design can be treated independently and has a wider span, both within firms and for the nation as a whole. This project sought to address this gap, to develop an approach to comparing national design capabilities. The project team brought together a range of perspectives, including accounting, product design, manufacturing, management, fashion and construction to ensure that the outputs encompassed a wide view of design.