This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book presents a comprehensive account of the major perspectives of personality developed by psychologists. It explores the links between graphic expression and personality. The book summarizes the findings across numerous studies showing the way in which form and colour betoken personality traits. It involves an examination of the drawings of inmates of a therapeutic prison, showing how a study of these drawings can reveal much about the suitability of their creators to engage in group therapy. The book considers the effect of the personality on graphic expression, examining the impact of personality on the work of advertising agency creatives. It focuses on digital imagery and the way that this can reflect its creator's personality. The book investigates the role of personality in ensuring that consumers are satisfied with the visual images offered to them.