ABSTRACT

Digital businesses differ from traditional business because their success depends on creating new technology and exploiting that technology. The business is technology and the technology is the business. Many but not all digital businesses create software, but all digital businesses are dependent on software. 1970 was the year Winston Royce published “Managing the development of large software systems,” which is generally regarded as the first description of Waterfall software development. This came the year after the founding of the Project Management Institute. The rise of Agile software development created additional problems for the project model because Agile dropped the pretence that the final state could be known. Agile came along and changed the game. An Agile team regards date and resources as fixed in the short term and varied the scope while keeping quality as high as possible. The term “project” is somewhat elastic and means different things to different people, typically people in different roles.