ABSTRACT
At one time, all that was needed to do ‘good research’ was something interesting to look into, and something interesting to say about it; and ‘interesting’ to anyone other than you was entirely optional. The requirements today for scholarship at all levels in business and management schools are entirely different. In this chapter, we provide a summary of a recently published article on research strategy, and focus on the implications for researchers. The main message is that theory, brought in from recognised disciplines, is essential in developing not only your research, but the field of PM as a whole. In addition, we underline the importance for researchers of developing perspective awareness alongside contextual awareness if your work is to meet the enduring requirements of relevance and impact.
