ABSTRACT
Starting from scratch means wiping the slate clean of any past structures and imagining how the ingredients can frame a new type of society in which people's desires and needs are being satisfied in new ways. Very few companies live up to their possibility, but are expert in maximizing their capability. The company established early on in the process of transformation an organizational capability to develop and maintain strategic advantages in the areas of Global Enterprise, E-business, Business Performance Transformation Services and Global Integration. The Smarter Planet strategy was a response to the fundamental transformations taking place in the world in the decade 2000 to 2010. IBM's repurposing took concrete shape in the overreaching framework of the 'Smarter Planet' initiative, a vision driven by the three pillars of instrumentation, interconnectedness and intelligence. As the world was becoming smarter everyday due to ubiquitous technology, IBM saw the opportunity for smarter everything: water, healthcare, traffic systems, power grids and food delivery.
