ABSTRACT
The growing prominence of country images in public discourse has given rise to a burgeoning of attention in academic scholarship. Country image and related constructs such as country reputation, brand, and identity have been an object of debate in fields such as marketing, psychology, sociology, communication studies, and political science. However, in each of these discourses, scholars analyze the related constructs unaware of the work in other disciplines, and therefore do not build upon it. This chapter provides an overview of the current scholarship, structures recent work across disciplines, and illustrates the main lines of research as presented in this handbook.
