ABSTRACT
This chapter looks at the interdisciplinary perspectives of the other chapters and takes a transdisciplinary approach to look holistically at the four overlapping constructs of country image, reputation, brand, and identity to provide points of departure for future research to move interdisciplinary research forward. Variables found throughout the chapters that warrant further study include the effects of different cultural perspectives, the importance of emotion and affective components on the formation of attitudes, the role of social and mass media, the effects of globalization and the backlash to it, and the relationship among the constructs of the book and public diplomacy.
