It has long been recognized that technology is value-laden. In the last few decades, a number of approaches—such as value sensitive design (VSD)—have been developed to systematically and explicitly address values in design. This contribution discusses four general issues that any approach aiming at integrating values into design should address: (1) what values are, and how to identify the values that should be integrated into a particular design; (2) the conceptualization, operationalization and specification of values which is required to make values operational in the design process; (3) issues of conflicting values and possible ways to address them; (4) the possibility of value change and options to address it during design.