ABSTRACT
This chapter outlines a series of studies exploring money attitudes, discusses the link between personal values and money attitudes, suggests avenues for future research, and discusses multiple methods of exploring the symbolic meanings of money. It examines alternative scales for assessing attitudes toward money. The chapter explores cultural differences in money meanings and methods for exploring the meanings. It focuses on potential means for examining the symbolic meanings and cultural sources of cognitive, affective, and behavioral reactions toward money. Understanding how and when children start developing materialistic values is at the center of consumer socialization research. Quantitative approaches to understanding money attitudes are useful and help define the various dimensions of the construct as well as gauge differences among different groups of consumers. Collecting data as stored by consumers provides an opportunity to broaden the scope of inquiry and uncover behavioral insights inaccessible by employing traditional survey instruments.
