ABSTRACT
The ‘F’ word has finally made a comeback. Obscured for a while by postfeminist discourses – think back to Ally McBeal, postfeminism’s pouting postergirl (Munford & Waters, 2014) – feminist politics are back once again on the agenda of many young women as they seek to challenge global injustices. Highprofile females such as Beyoncé, Miley Cyrus and Emma Watson are popularising the word for a new generation as feminism shakes off its dowdy trappings and sheds its stigma. Of course, there are some who will claim that twerking and frequent displays of nudity are hardly feminist behaviours, but it is important to remember that multiple feminisms exist, all of which have at their heart the principles of equality for women. This coexistence is well-recognised in what is frequently referred to as third-wave feminism (from the 1990s onwards) but is also a key characteristic of what is now being widely heralded as fourth-wave feminism, a resurgence of feminist activism that is being driven primarily by the Internet.
