ABSTRACT

This chapter shows how rhetorical scholars can exercise what they already know and stay grounded in "real-life" situated analysis, as well as continues to study texts when appropriate, while still stretching outward to the environments where experiments benefit more traditional modes of rhetorical inquiry. It explores two neuroscience-rhetoric projects as case studies. The projects demonstrates "the movement of change" in a playful, joint "style of engagement" that works to overcome any easy negation of neuroscience as "an Other", building pragmatic ways for rhetoric to "respond differently" to the world. The neurorhetorical projects detailed in this chapter point the way toward hands-on activities originated for exploration and intending to invent possibilities for rhetoric and for neuroscience without letting either fall to the wayside or block the way. Rhetorical invention focuses, instead, on the processes of recomposition and the everyday practices that dismantle rigid divisions.