ABSTRACT
Most research on children, adolescents, and media (CAM) has been conducted with young people from WEIRD families – that is, Western, Educated, Industrialized, Rich, and Democratic (Henrich, Heine, & Norenzayan, 2010 ). This relatively homogenous research base belies the rapidly changing demographics in many Western countries, where immigration, regional moves, and intermarriage are contributing to youth populations that are increasingly diverse, not only ethnically and culturally, but also in terms of socioeconomic status. Media producers recognize these changes, and are trying to reach (and profi t from) these youth populations, who in turn are encountering media landscapes that are increasingly fragmented (James, 2005 ; Matsaganis, Katz, & Ball-Rokeach, 2011 ). At the intersections of rapidly diversifying media environments and populations, young people are integrating media content into their lives in ways that span a broad range of consumption and production behaviors (de Block & Buckingham, 2007 ; Ito et al., 2009 ).
