ABSTRACT
Looking back across a fi eld of studies that deals broadly with children’s screen media, we can observe a long - standing, rich seam of research that deals with the media’s impact on children (see Pecora, Murray, & Wartella, 2007 ). Yet , this research mostly refl ects US concerns about cognitive development and educational achievement. Beyond the US , the debates are diff erent, often focused on the impact of large volumes of US-originated children’s animation, and its eff ects on other societies and cultures. The debate about local production is not an issue in the US, but it is deeply signifi cant in the rest of the world, and our understanding of it represents a future challenge as the production landscape alters.
