ABSTRACT
In 2015, 77% of children 2-8 watched PBS KIDS, reaching over 8.2 million monthly viewers and 12.5 million monthly users across digital platforms. As a part of grant activities, PBS KIDS produced several transmedia suites: collections of content related by theme and narrative across multiple platforms, including broadcast, online video, games, and offl ine activities. The core idea being explored was that mass media could be used to instantiate fi ctional worlds in the imaginations of learners, provide engaging and educational media experiences wherever kids are in their normal lives, and achieve educational impact at scale. The learning analytics platform (LAP) project asked the questions: How could that impact best be measured and quantifi ed? Could impact be measured directly and individually? Who might benefi t from having such information? How?
