ABSTRACT
As digitization impacts on institutions and practices across society, scholars and practitioners agree that within the field of journalism, the potential of ordinary people producing, publishing, and distributing media content is one of the most important developments to follow from the emergence of digital, networked technology. It has almost become a cliché to point out that “the people formerly known as the audience” (Rosen 2006) are no longer “passive” recipients of media content but rather active agents in its production, and rich studies have theorized and scrutinized this dimension of current media (see, among many others, Boczkowski 2004; Deuze 2003; Larsson 2012; Russell 2011; Singer et al. 2011).
