ABSTRACT
In 1962, the French novelist François Mauriac wrote an article in a TV magazine called Les cahiers de la télévision stating that “it is now in good taste in some elite Parisian circles to treat TV with contempt. Nobody watches it. But, in the French provinces, nobody ignores it”.1 As TV became mainstream (Bourdon 1990), it was immediately disdained by intellectuals and critics. Until the 1990s, series were also discredited since they were TV productions. Before the creation of a publishing house dedicated to series named 8th Art in 1989, there was no mention of series in print.
