ABSTRACT
The situation In 2011, Gebrüder Weiss (GW), an international transport and logistics company headquartered in Austria, launched a joint venture (JV) in Georgia with a local partner. With around 6,000 employees, 150 company-owned locations and a turnover of 1.28 billion euros in 2015, Gebrüder Weiss ranks among the leading transport and logistics companies in Europe. In addition to its core business of overland transport, air and sea freight and logistics, the company also operates a number of highly specialized industry solutions and subsidiaries under the umbrella of Gebrüder Weiss Holding AG, based in Lauterach (Vorarlberg, Austria). This includes logistics consultancy x|vise, tectraxx (industry specialist for high-tech businesses), inet-logistics (software solutions for TMS transport management), dicall (telephone service, consulting and telemarketing), Railcargo (railway transport) and the Gebrüder Weiss parcel service GWP, a shareholder in the Austrian company DPD. This bundling of services allows GW to respond to customer needs quickly and flexibly. Having implemented a variety of ecological, economic and social initiatives, the family-owned company, which has a history going back 500 years, is considered a pioneer in terms of sustainable business today. Paving the way for its customers has always been the motivation for GW, and this time, they paved the way into Georgia.
