The chapter is divided into two parts. In the first part it discusses Thomas and James's experiences during the good times in the industry, before turning to the downsizing process in the second part. They explain why they, as men, work in an oil industry dominated by men by referencing both engineering competences and leadership competences as something naturally male. Thomas's and James's narratives and reactions can be interpreted in the light of theories of hegemonic masculinity. The chapter describes how the oil industry started with a frontier masculinity culture and changed into a culture of dependable and responsible men, characterized as providers for their families. Despite the official emphasis on gender equality in Norway, the industry was built along very gender-traditional lines, with women serving the men offshore, much as they were expected to do at home. The chapter concludes with a discussion of masculinity and power, focusing on how this downsizing changes the character of hegemonic masculinity.