ABSTRACT
The language of values is ubiquitous in contemporary society. Everyone is deemed to have values, and to have a competent view on them. Prima facie, the possession of values is held to be a good thing. Attitudes and beliefs, and the values that they uphold or sustain, can be discerned by watching people's behaviours, e.g. voting for a particular party in an election, as well as by asking them what they believe in or are well-disposed towards. The world of management and manufacturing provides the concepts of standards, visions and goals that relate closely to those of value and values. Visions provide ideal standards and points of reference to which the vision creators aspire they point to the value that the vision maker wants to create. The preliminary observations have highlighted the relativity and conceptual slipperiness of the notions of value and values outside the economic realm.
