ABSTRACT
Traditional university management is closely related to what is thought of as the long-established values of universities. Universities are distinct from other educational institutions, being given university power to award academic degrees. Public universities have been facing major challenges in the second decade of the 21st century. The demographic downturn in many European countries has led to a lower number of students and more competition on the global educational market. As university resources become increasingly dependent on market decisions and allocations based on metrics rather than institution oriented grants, universities are forced to decide how to prioritize and how to reconcile the contradictory interests of stakeholders. Changes in contextual factors mean that universities, regardless of type, have experienced the effects of managerialism and new public management (NPM). The knowledge management and intellectual capital (IC) management style emphasizes identifying and valuing the knowledge assets at universities and raising these assets through knowledge sharing and the creation of new knowledge.
