ABSTRACT
This chapter describes the development of a proper measurement system – the conjoint value hierarchy (CVH) measurement system or CVH for short – for capturing the value of real business systems including or involving intellectual capital (IC). The IC Navigator as a strategic tool addressing the weaknesses in the resource-based view of the firm (RBV) toolbox. Recommendations for how to regulate around IC reporting and a methodological approach for the disclosure of IC are contributed. When dealing with complex objects, the principles of axiology must be extended and the easiest way of doing this requires the use of multi-attribute value theory (MAVT). Given that IC as a lens can be seen as an extension of the resource-based theory of the firm, some key contributions come from aligning the IC lens with the resource-based view (RVB) of the firm as well as extending the IC lens to address weaknesses identified in the RBV of the firm.
