ABSTRACT
Tourism researchers who are up for promotion against researchers from engineering, social sciences, medical school, humanities etc. need to be able to show that their work is of equal merit. The researchers got over 130 images all of which reflected the meaning of the region and its landscapes for tourists and inhabitants alike. The idea behind the photo collection was to gather information about how people experienced the Strandir region and its atmosphere. Indeed, "the production of tourism knowledge and the continuous construction, challenging and reinforcement of the tourism research network is a simultaneously mundane, practical, discursive and material undertaking". New complex issues such as climate change which demand responses and knowledge from different sources highlight challenges to the sciences traditionally organized into separate disciplines within academia.
