ABSTRACT
This chapter aims to secure positive coverage of activist concerns, radical critique of mainstream media, production of independent and alternative media, and attempts to democratize the mainstream media. Activists are increasingly focused on developing targeted media strategies and thinking about how best to relate to journalists and news routines in order to secure coverage of their activities. The chapter focuses on how people might challenge social movement theory to engage more productively in media policy battles and to make sure that policy activism is not an adjunct to but a central part of media activism more broadly. Despite contemporary trends concerning mediatization and the centrality of information to contemporary power relations, there is still a strong perception that social movement theory has not yet grasped the scale and significance of the role of media and communications in processes of social change.
