ABSTRACT
This chapter considers the distinctiveness of the magazine market which, especially in comparison to features in the newspaper industry discussed in the previous chapter, reveals aspects of media industries often under-discussed. Magazines’ value lies partly in their highlighting a central debate in contemporary media relating to the perception and treatment of audiences, more in terms of aspects of individualised lifestyle choices than as political citizens. Magazines are discussed here in terms of both aspects in common with other media sectors, such as patterns of ownership and control, and distinct aspects around magazine market sectors.
