ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book reviews and analyses the literature that is relevant in the field of European Business. It provides theoretical, sectoral, functional and case-driven contributions that advance research, and discusses future research avenues. The book aims to foster better in-depth understanding of this business environment and the complex challenges that accompany its development and impact business strategy and internationalisation in Europe. It draws on the centrality of Europe and the European Union (EU) as a regional spatial phenomenon to explore from a corporate strategy perspective how the regional nature of business can be explained. The book investigates research on the ongoing process of market integration and fragmentation that features the European business environment, and focuses on the Gotheborg IV model. It addresses the adaptability and innovativeness of European business in contemporary and historical perspective in relation to the changing and growing European business environment.
