ABSTRACT
This chapter examines a critical component of integration in the European Union (EU), the Single European Market (SEM), which represents the enactment of the EU's economic goals. It reviews the processes by which the SEM was established, its objectives and how successful the EU has been in achieving the objectives. The chapter provides an evaluation of the SEM&Apos;s impact on business and future areas for research on business in Europe. It explores what market integration means for EU business and sets the scene for the analysis of European business in the world, and international business strategy. The chapter focuses on the overview of European business, and on international business theory as applied to the European region. The completion of the European internal market was and remains an ambitious programme, but is not yet fully achieved. It remains an ongoing programme as evidenced by the Commission's Scoreboard and new initiatives.
