ABSTRACT
This chapter concerns the interrelated reasons provided for the need to institutionalise English as Medium of Instruction (EMI) policies – the need for students to be globally competitive, to make them marketable, for schools to have 'global' outlook. In short, an essentially pragmatic argument rationalises EMI. The chapter also concerns issues with the implementation of EMI – very little strategic planning is involved, lack of resources and teacher training, inadequate understanding of the multilingual embeddedness of EMI. It focuses on the ontological and pedagogical dimensions of EMI because, aside from implicating the other dimensions as well, in the literature these two core dimensions are viewed independently of each other. The chapter draws an explicit link between the ontological and the pedagogical because by doing this able to show how the neoliberal construction of 'Market English' serves as the ideological nexus that generates a coherent logic for the desirability of EMI in the world today.
