This chapter demonstrates the influence of the substantial contributions of seven individuals, who, along with the second wave of feminism in the United States, significantly enhanced the development of the Western Goddess Movement and focused on the spirituality at the heart of Jungian analytical psychology. Jungian and post-Jungian theory have contributed significantly to the development of the Western Goddess Movement and the focus on spiritual and psychological well-being that currently permeates Western Culture. Carl Jung, a prominent Swiss psychiatrist, psychotherapist, and founder of analytical psychology, posited a vast array of theories and models over his career – the extent of which can be found in his massive Collected Works. Individuation, as a psychological imperative, is the crux of Jung's analytical psychology; he writes: 'I use the term "individuation" to denote the process by which a person becomes a psychological "in-dividual," that is, a separate, indivisible unity or "whole"'.